Sweet Dreams are Made of This

The above image is one of 4 illustrations currently in progress, it will include some nice hand made type, and is a good example of the style the posters will use. Simplistic lines with areas of bright colors and a title of hand made type. The one above will have: “Sweet dreams are made of this”

The task was to create a label for a vineyard focusing on ecological and environmentally friendly wines. They wanted a design where the wines would also be colorcoded for the different wines, hence the varying greens.

So I checked out this tutorial on abduzeedo, had a little play with it, and this was the result.

While researching packaging I came across this amazing design by Mads Jakob Poulsen for Widex hearing aids from 2007. The soundwave spells out the widex tag line: “High definition hearing”

The feedback on my previous design was basically that it was too high-end and far removed from their, and competing, products and so I’ve gone back to the drawing table to create something more “classic.” I went for sleek, bright and simple, and while I still like the other idea better, this is still quite a nice packaging and fits well on the shelf with other products in the niche.

The feedback received on the previous designs, particularly brought up the problem of black products on black, and so I’ve gone for a beige solution. I don’t want to go pure white, because of the over saturation of this color in the market.
Looking at it I actually prefer it over the black design. Due to cost the metallic ink is out the window, but I believe it will still create attention in the store with the grey on beige. The features font-style have been changed for legibility reasons.

The bottom grey rectangle is just to designate space for third party logo’s and would not be visible on final product.

The white and black rectangles are temp logos, and the white squares to the right of main panel are designated third party logo areas. The artwork idea is sound-bars and a clean design. The sound-bars would be done in a metallic grey on matte black to give that little extra.

This is still a work in progress and I haven’t gotten to the adjustment stage yet, so type images and logo are just placed in general positions, and will be refined as I go along.

I had this old messed up makeup photo of myself from a previous photoshoot, and decided to create a classic bad action movie poster. Several layers later this was the result. The only stock images are the guns and helicopter.

I just got a Bamboo Fun Pen and Tuch Tablet and have to say I’m very happy with it. Here is my first decent attempt at using it.